The MediaINTELLIGENCE.ca Interview: Jerry Brown, Pricewaterhousecoopers

ONE OF THE MOST WIDELY quoted reports on the world wide media outlook for the next four years was Pricewaterhousecoopers’ Global Entertainment and Media Outlook: No hiding from the digital transition.Depending on your point of view, the report presented an exhilarating, scary, or some combination of both, future for those of us working in media.Jerry Brown, associate partner, advisory services, for the company’s Canada entertainment and media practice, is a 23-year veteran of the industry and notes that the 2009 study placed its emphasis on advertiser and consumer spending to determine where the revenue is coming from. “Through a combination of technological...