The Loop gets sleeker, adds shareable content

TORONTO - Bell Media is re-launching its online lifestyle and entertainment hub The Loop to encourage users to share its mix of original and licensed video content.Supported by a month-long, promotional marketing campaign across Bell Media’s digital and on-air assets, the re-designed site was built using a modern responsive layout and content management system, reads the company’s news release. The result is a user-friendly site with increased accessibility on all devices that covers a rotating, array of topics from celebrity, to style, health, fitness, humour and everyday how-tos.The re-launch also provides new opportunities for clients wanting to reach female-skewing audiences,...