TORONTO – Bell Media is re-launching its online lifestyle and entertainment hub The Loop to encourage users to share its mix of original and licensed video content.
Supported by a month-long, promotional marketing campaign across Bell Media’s digital and on-air assets, the re-designed site was built using a modern responsive layout and content management system, reads the company’s news release. The result is a user-friendly site with increased accessibility on all devices that covers a rotating, array of topics from celebrity, to style, health, fitness, humour and everyday how-tos.
The re-launch also provides new opportunities for clients wanting to reach female-skewing audiences, including innovative, high-impact ad executions, takeovers, enhanced video offerings, and customized brand partnership activations.
Since its soft re-launch last month, The Loop has seen a 27% increase in social shares as well as a 30% increase in video engagement compared to pre-launch.
“As the Canadian destination for the lifestyle and entertainment content that everyone is talking about, The Loop has greatly improved the experience and share-ability for our thousands and thousands of daily users,” said Justin Stockman, Bell Media’s vice-president specialty channels, in the release. “With exclusive, seamlessly integrated opportunities for clients, The Loop is a premium destination for both users and advertisers alike.”
