The launch of Newcap TV: A tale of two stations, two provinces

By Tara Blasco Raj

LLOYDMINSTER, Alta./Sask. - It’s rare enough in Canada these days to find two stations, owned by the same company, broadcasting in the same small market. But imagine a twin stick in a city that straddles two provinces. Imagine one that is launching a new brand and programming to be carried by both stations. Newcap Broadcasting, owned by Newfoundland Capital Corporation, is most notably one of Canada’s largest radio broadcasting groups. It acquired its first television assets in January 2005 after it purchased twin stick CKSA/CITL in Lloydminster, Alberta (Saskatchewan, too) from Midwest Broadcasting for $12.4 million. Newcap’s investment in the...