The face of early technology adoption is changing, says In-Stat

THE MARKET success of each new innovation continues to be dependent on attracting early adopters of technology. Yet, many of the characteristics that defined early technology adopters in a pre-Internet world no longer apply, according to a new study by In-Stat.The report So That’s What An Early Adopter Looks Like! has determined that early technology adoption is no longer constrained by income, education, ethnicity, or social status. As a result, a larger percentage of young adults than in the past consider themselves to be early adopters, and by 2013, nearly half of total U.S. households will have an adult that considers themselves to...