The cutting edge of bundle marketing

DENVER and TORONTO - "Sales Strategies in a Bundled World" was the topic for hundreds of CTAM members around North America, including over 50 in Toronto and Montreal, who took in last Friday’s Teleseminar. Broadcast from the Comcast Media Center in Denver, marketers were able to glean some serious information from the three panelists: Colleen Langner, vice-president of marketing for Cox Communications, Orange County; Bill Brovsky, Starz Entertainment’s v-p of tactical marketing; and EJ Glazer, president of RCH Cable Outsourcing – a cable marketing company. Langner outlined Cox Orange County’s direct attack to gain and keep bundled customers. Cox was...