The Cartt.ca Interview: Jason Tafler is selling an integrated Rogers (updated)

TORONTO – The pitch Rogers Digital Media is making to advertisers, agencies and other marketers is audience intelligence, says Rogers Media’s chief digital officer Jason Tafler. With over 1,000 digital media assets owned and under its management (from the digital presences of Maclean’s and Flare to the company’s popular iVillage and nascent R Deals plus many others the company manages such as NBA.com, Cosmopolitan.com, and HarpersBazaar.com - with more to come), Rogers Digital Media now reaches more than 17 million Canadians per month and has seen a more than 100% increase in visitors in the year Tafler has been on board as...