The Cartt.ca Interview: Alon Marcovici and the Digital Winter Olympics, where every second counts

“YOU DON’T HAVE TO be a genius to know that consumers’ expectations are different than what they once were,” understates the Olympic Broadcast Consortium’s Alon Marcovici while discussing the digital plans he and his team have for the 2010 Winter Olympics.Virtually everything is on the table. With a vow that every second of the Games be made available to fans, the CTV-Rogers broadcast consortium will make use of all its digital weapons – from the web (streamed live or recorded video, apps, games, user generated content, interactivity and social media) to mobile and VOD says the vice-president of digital media...