The .CA squad heads to the woods for new campaign

OTTAWA – Canadian consumers will begin seeing the Canadian Internet Registration Authority’s latest fun ad campaign on Monday, September 14. The TV and online campaign features the .CA Domain Squad at .CA Headquarters—a high tech cabin deep in the woods —working hard to ensure Canadian businesses choose a .CA domain name. The theme of this year’s campaign is Make your website true north strong and builds off the success of last year’s tongue-in-cheek Don’t be a traitor campaign. Last year’s .CA Domain Squad campaign resulted in a 22% increase in new domain registration share in Canada, and a 20% increase...