The Alliance for Children and Television becomes Youth Media Alliance

MONTREAL - The Alliance for Children and Television has changed its name to Youth Media Alliance (YMA).The Alliance said that its new name reflects the shift that the organization began about a dozen years ago, when its annual conference, Média-Jeunes, began incorporating a new-media component. Since then, the media revolution has completely transformed the way content is produced and delivered."This new name more clearly defines our current mission, at a time when we're working in various ways to improve the quality of screen-based content for Canadian children and teens”, said chair Peter Moss, in the announcement. “In a world where more and more content...