MONTREAL – Today, wireless phone brand Fido is celebrating its 10th year of service. With its award-winning, pooch-focused TV commercials and simple pricing, Fido "changed the Canadian wireless landscape and continues to do so 10 years later by providing Canadians with innovative pricing, per-second billing, and friendly and accessible customer service," says the press release. (According to accepted wisdom, one human year is approximately seven dog years.) Fido, which began as a Montreal-based independent but is now owned by Rogers after a $1.4 billion purchase in 2004, is unique for a number of reasons, says the release, "namely a combination...
