TORONTO — Ontario’s French-language public broadcaster Groupe Média TFO today announced it is collaborating with the Canadian Teachers’ Federation (CTF/FCE) on the national alliance’s campaign to address the shortage of French-speaking teachers in some parts of Canada.
Under the banner “Enseigner, ça me parle” (Teaching, that speaks to me), the campaign was launched by the CTF/FCE in fall 2020 and aims to encourage young French-speaking students to see the significant value of becoming a teacher.
While French-language schools in minority communities (outside Quebec) have faced teacher shortages for many years, the Covid-19 pandemic has intensified this critical issue, says TFO’s press release. To support the campaign, TFO will provide multiple resources that encourage French-speaking youth to consider the importance of a career in teaching. The campaign is being promoted across many platforms including TFO’s TV channel, its Idéllo platform, social media and newsletters.
Educational documents are being developed for TFO’s Idéllo platform, which will be paired with video clips from Ottawa-based comedy group Improtéine, the campaign’s ambassadors, produced by CTF/FCE. Other promotional materials include inspiring testimonial video clips featuring teachers talking about their experience working in minority French Canadian settings.
“One of the challenges for this campaign is reaching audiences in these minority settings. Through our network of interconnected channels, TFO is well positioned to connect with the campaign’s main target audience of young people ages 15 to 24. These youth are the future of the Francophone education system and will be key to enabling the system to continue teaching in the French language, promoting French Canadian culture and helping students develop their French-Canadian identity,” said Carole Nkoa, chief marketing and communications officer at Groupe Média TFO, in the press release.
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