TFO brand undergoes a refresh

TORONTO – Group Média TFO has overhauled the visual identity of its TFO Network, the Ontario-based television resource for educational and cultural content in French.On-air now, the new identity uses the creative concept of a "Flag of Culture" to emphasize the brand's educational mandate to connect viewers with Francophone culture and the French language. The flag offers a sense of motion, pointing viewers to navigational information, reads the news release. The new identity also includes images of people with icons of French culture, including macarons and moustaches.Group Média TFO worked with Hollywood-based entertainment branding and marketing innovations agency Troika on...