SAN FRANCISCO and WATERLOO – Free phone service TextNow announced today it has named Ken Willner chief growth officer.
Most recently the CEO of mobile content marketing leader Zumobi, Willner will oversee TextNow’s growth and marketing efforts with a focus on accelerating customer acquisition and raising brand awareness, while continuing to drive monetization of TextNow’s popular free mobile app, reads the company press release.
He is a veteran marketing and digital media executive, having held senior leadership roles at national advertising agencies, a major wireless carrier (he was once VP advertising and Media at AT&T Wireless) and new tech organizations.
“I think TextNow is one the best kept secrets in the mobile industry, and I share the company’s passion for making free phone service available to everyone who needs it,” said Willner in the release. “I’m really impressed by the quality of the product offering and the growth the company has achieved so far. As we continue to scale, I see a great opportunity, particularly in this current environment, to build market momentum for TextNow and help make sure that everyone can stay connected, no matter their budget.”
“It’s rare to find someone with this unique blend of experience in both the wireless marketing and media spaces,” said Derek Ting, CEO of TextNow. “His expertise is exactly what we’ve been looking for to scale our platform and accelerate growth, and we’re thrilled to add his knowledge and innovative thinking to our senior leadership team.”
For more on TextNow, please see our feature story from earlier this year.
