VANCOUVER – Telus is partnering with U.S. based Stratacache to provide digital signage services to customers across Canada.
Telus Digital Media Solutions will use Stratacache’s digital signage software ActiVia for Media, in the creation of a new digital signage and broadcasting service that allows businesses to use digital signs to communicate with customers or employees. Using high-definition graphics, businesses may place digital signs on their premises and adjust the content over a wireless interface running on Telus’ 4G network.
The service includes digital video and audio content caching and streaming for advertising, webcasting, and digital signage to companies ranging from small businesses with multiple locations to large enterprises. It will allow, for example, restaurants to advertise daily specials or large corporations to broadcast live interviews with executives to multiple locations.
“Today, many organizations are looking to capitalize on digital media to build brand awareness, increase their competitive advantage and strengthen customer relationships,” said Tony Krueck, VP of business products and services, in the announcement. “Telus’ new digital signage service… means customers now have the necessary tools to assemble engaging content and communicate with their audience at the right place and time.”
