TORONTO – Western telco Telus has hired Toronto's Bimm Communications to handle all of the direct response business for Telus landline, high speed internet and television. Already the agency of record for the wireless business, Bimm is now the official direct response AOR for all of Telus Consumer Solutions. “Bimm has consistently delivered innovative direct response creative that is tightly integrated with the Telus brand,” said Bernard Szederkenyi, director of direct response and experiential marketing for Telus. “We recognize the strong contribution Bimm has made to our customer acquisition results over the past year on the wireless business, and we’re...
