VANCOUVER – Telus Mobile Music launched today.
The new service offers clients access "to Canada’s largest mobile music catalogue and the only one offering selections from all the world’s biggest record labels – EMI Music, SonyBMG, Universal Music Group and Warner Music Group," says the press release.
Telus also announced the exclusive availability of the LG 8100, a mobile entertainment and communications device packing an MP3 player, stereo speakers, Bluetooth functionality and much more.
"The newest addition to SPARK, Telus’ set of consumer-oriented mobile entertainment, information and messaging services, Telus Mobile Music makes downloading music fast and easy," said Robert Blumenthal, Telus’ senior vice-president of products and services.
Telus Mobile Music tracks cost $1.99 each, plus a 50 cent download fee – no additional data package is required. Clients get two copies of each song, one for their wireless phone and one for their desktop computer.
The introduction of Telus Mobile Music is part of the company’s new SPARK lineup of mobile entertainment, information and messaging services for consumers, which also includes Telus mobile TV, multimedia messaging, downloadable images, ringtones, videos and games, and new web browser features, including search tools and a broad range of new online content.
The SPARK advertising campaign, set to begin formally on March 20, stars Telus’ newest "spokescritters" – a Moluccan cockatoo, a Palm cockatoo and colourful lovebirds. "Telus chose the birds for the SPARK campaign thanks to their stunning visual appearance and unique personalities, making them a perfect fit for the future friendly Telus brand," says the press release.
