Telus selects Magnite as preferred tech partner for enhanced connected TV offering

Telus announced Tuesday it has chosen Magnite’s SpringServe ad server and Magnite Streaming supply-side platform (SSP) to power its free ad-supported streaming TV (FAST) and online video advertising inventory. The partnership aims to bring innovative advertising opportunities to the Canadian market at a time when consumers are increasingly watching TV content through ad-supported streaming, a Telus press release says. According to research conducted by Magnite, 74 per cent of Canadian consumers are now watching streaming TV, compared to 51 per cent who watch paid traditional TV, the release says. “Since rolling out FAST channels to TELUS TV+ customers in April, TELUS has enabled additional...