VANCOUVER — Just in time for back to school, Telus is selling youth-sized critter masks as part of the Telus Friendly Future Foundation’s fundraising initiative supporting Covid-19 relief efforts across the country, the company announced Wednesday.
Telus first started selling reusable cloth masks featuring critters from its advertising back in June. Now, for a limited time, youth-sized masks are on sale in packs of three for $35, which is $10 cheaper than the original price. Proceeds go to the Telus Friendly Future Foundation.
Masks can be purchased on telus.com as well as in select Telus stores.
“With many Canadians preparing for a markedly different school year, our Telus team is continuing to demonstrate our commitment to supporting our communities, as we help to answer the many challenges associated with the pandemic. Wearing a mask outside the home is a kind and thoughtful act of selflessness that will allow us to help keep our friends, loved ones and neighbours safe as we head into September,” said Darren Entwistle, president and CEO of Telus, in the news release.
Since the initial launch in June, the Telus critter masks have raised more than $200,000 which will go towards the Telus Friendly Future Foundation’s Covid- 19 relief efforts. In addition, Telus employees and retirees have sewn more than 130,000 masks as part of Telus’ annual Days of Giving.
The Telus-branded masks are dual-layered, made out of 100% recycled polyester on the outside and 100% organic cotton on the inside, adhering to the guidelines set by the Telus Medical Advisory Council.
“Masks will be a key aspect of any return-to-school strategy, especially in communities with higher rates of the Covid-19 virus,” said Dr. Dominik Nowak, lead physician of the Telus Medical Advisory Council for Covid-19. “While masks give us some protection, their main purpose is to protect others from our own droplets. Wearing a mask is a simple act of kindness we do to keep others safe. It’s important to share the reason for wearing a mask with children.”
For more information about the Telus Friendly Future Foundation, please visit friendlyfuture.com.
