VANCOUVER – Telus is equipping taxis in Toronto, Montreal, Calgary and Vancouver with device charging stations to keep Canadians connected while they're on-the-go.
In partnership with Play Taxi Media, the first-ever fleet of taxis in Canada featuring cell phone and tablet chargers will roll out over the coming months in 1,000 vehicles, allowing riders to power up their devices free of charge.
The cabs will be equipped with a power docking station located on the backside of the passenger seat headrest and will work with any phone or tablet, plus be equipped with a note on the window to remind customers to grab their device before they exit. The in-taxi device chargers will be available through 2015 with Blacktop & Checker Cabs in Vancouver, Mayfair Taxi in Calgary, Ambassador Taxis in Toronto and Taxi Union in Montreal. Additional taxi companies are anticipated to sign on to the program over the coming months.
"It's Murphy's Law that your device battery will die right when you seem to need it the most," said Anne-Marie Laberge, Telus’ VP of brand and marketing communications, in the news release. “We've all been there – running late for a dinner date with friends or in between meetings when your phone dies before an important conference call. Our in-taxi chargers are just one way that we're working to put customers first – they offer a simple convenience that will go a long way in making their lives easier and more connected."
