TORONTO – The pint-sized saw whet owl will be the next animal star featured in Telus’ upcoming marketing campaign.
The critter received more than 25% of the 460,000 votes submitted through a Facebook campaign launched last month, beating out category finalists the otter and the pot-bellied pig. As part of the campaign, Telus pledged to give $1 to the Nature Conservancy of Canada for each vote submitted, up to $100,000, a goal met within days of the campaign kick-off.
In other news, ever wonder what inspires the choice of music in commercials? Telus is currently featuring the music of Jessica Allossery, a 21-year old self-taught singer songwriter from Chatham-Kent, Ontario, after discovering her song ‘Change the World’, during a company presentation.
“Everyone in the room that day was struck by the emotional honesty and power of her message, which perfectly echoes Telus’ commitment to give where we live”, reads a post on the company’s blog. “For us, Jessica was the perfect fit for our inspiring new campaign, which shares Telus’ commitment to our communities and the people within them”.
Click here to view the commercial featuring Allossery’s song.
