VANCOUVER — In partnership with mental fitness app developer Calm, Telus today launched the Telus Healthy Living Network on Optik TV and Pik TV to bring meditation and relaxation content directly into customers’ homes.
Calling it a global-first agreement, Telus says the collaboration with Calm will enable Telus to provide mental health resources to Canadians as they deal with the stresses brought on by life during the Covid-19 pandemic. The on-demand Calm content, which is free for all Optik TV and Pik TV subscribers, includes guided meditations, breathing exercises and Calm’s Sleep Stories, bedtime stories for grownups.
“At Telus, we know how critical good mental health is to overall well-being and we remain committed to empowering our customers to make their health a priority with access to the right tools, information and support,” said Juggy Sihota, vice-president of consumer health at Telus, in a press release. “Together with Calm, we have now made valuable mental health resources easily accessible from the safety and comfort of home and on TV at a time we know so many Canadian families can benefit from this type of support, today and into the future.”
With more than 90 million app downloads, Calm is the number one mental fitness app helping users sleep more, stress less, and live better, says the Telus press release.
“In addition to the significant and sustained toll that Covid-19 has had on the physical health of thousands of Canadians, it has also had serious and far reaching consequences for our mental health,” said Dr. Diane McIntosh, chief neuroscience officer at Telus. “With this pandemic comes unexpected and unpredictable change, so it’s vital that we look after ourselves and each other. This partnership is another way for Telus to provide its customers with access to wellness tools, when and where they need them most.”
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