With Black Friday fast approaching, Telus announced Tuesday a new campaign aimed at transforming the annual shopping event into “a force for social good this holiday season” by replacing traditional Buy One, Get One deals with a Buy One, Give One promotion supporting youth in need.
“In a uniquely Canadian promotion, TELUS is flipping the script on Black Friday deals with a powerful initiative: For every new customer who purchases a phone between November 29 and December 1, TELUS will provide a free phone and plan to a youth aging out of foster care through our Mobility for Good program,” reads a Telus email announcing its Buy One Give One campaign.
Details of the promotion on Telus’s website say it applies to every new postpaid activation with a mobility device purchased on a two-year Telus Easy Payment plan between the specified dates, with Telus donating up to a maximum of 7,000 phones to individuals in need through its Mobility for Good program.
“As part of a network that cares for its communities, customers are helping bridge digital divides and create a friendlier, more sustainable future by providing pre-loved devices that might otherwise end up in landfills,” Telus’s media release says.
“The Buy One Give One offer is available by phone, online, and in-store at select locations. Whether shopping for yourself or a loved one, Canadians can purchase with purpose and enjoy the latest technology while making a meaningful difference in their communities and giving the vital gift of connection to someone who needs it most,” Telus says.
Screenshot of Telus’s Buy One Give One promotion on its website
