Telus on Tuesday announced the introduction of the Telus Wise Digital Content Safety Seal, a designation provided to Canadian children’s programming funded through its Storyhive initiative that meets Telus’s “rigorous” digital content safety standards.
The new seal will debut on eligible children’s programming on Telus Storyhive Kids TV, available on Telus OptikTV Video on Demand channel 611, Stream+ and YouTube, Telus said in a press release.
“Putting families first is at the heart of everything we do at TELUS,” Juggy Sihota, senior vice president of social impact at Telus, said in a statement. “By uniting the complementary expertise of TELUS Wise in digital literacy, STORYHIVE in local content creation and TELUS Digital in robust platform moderation, we have built a rigorous framework that protects young media consumers. Programming that meets this elite bar will carry our Safety Seal, giving parents immediate, total confidence in their kids’ media choices.”
From the earliest stages of development, Storyhive-funded creators producing children’s programming must meet strict requirements, including a mandatory vulnerable sector check for creators working with children, adherence to the Storyhive Code of Conduct, child safety protocols and ongoing editorial oversight, Telus said.
Once completed, programs undergo professional content moderation by Telus Digital, where they are independently reviewed, classified and assessed against established safety standards, Telus said, adding that only programs meeting every requirement earn the right to display the Telus Wise Digital Content Safety Seal.
Telus said programming recognized with the seal reflects a commitment to: safe, age-appropriate viewing supported by rigorous editorial, production and moderation standards; educational and enriching storytelling that encourages curiosity, creativity and lifelong learning; Canadian stories that reflect diverse cultures, perspectives and experiences across British Columbia, Alberta and other Canadian communities; and responsible production practices that prioritize child safety throughout content creation.
More information about the digital content safety seal is available here.
Image courtesy of Telus
