Cable / Telecom News

Telus International rebranding, launches Fuel EX generative AI employee assistant


Rebranding to Telus Digital Experience later in the third quarter, Telus International announced Wednesday the launch of Fuel EX, what it calls “an enterprise-safe generative AI (GenAI) employee assistant to support productivity, creativity and research.”

Fuel EX is the first public launch of an application built on Fuel iX, Telus International’s enterprise-grade AI engine, and is currently in operation at scale within Telus, where 35,000 employees are actively using the software and seeing improved productivity, according to a Telus International press release.

The Fuel EX employee AI assistant gives companies a single point of entry for their employees to access an intuitive and enterprise-safe GenAI interface where they can select from more than 20 large language models (LLMs) from multiple vendors to help them with everyday tasks including knowledge searches, summarization, copywriting, image generation and code writing, the release explains.

“Fuel EX brings the promise of GenAI-driven productivity and creativity to large-scale enterprises, while providing industry-leading privacy and security features that business leaders can trust to keep their customers’, employees’ and company’s data safe,” Bret Kinsella, general manager of Fuel iX, said in the release.

“GenAI inherently introduces unpredictability, a concern that understandably concerns business leaders. They need to know their GenAI applications are reliable and their data is protected,” Kinsella said, adding that Fuel EX is developed on the same platform deployed at Telus that received the world’s first ISO Privacy by Design certification for a GenAI application.

“Our commitment to responsible, ethical AI and enterprise-safe data privacy means enterprises can deploy Fuel EX with the confidence that their proprietary data and employee work is secure,” Kinsella added.

According to the press release, Fuel EX offers enterprises, administrators and employees benefits across three distinct pillars:

  • Trust: Administrators can choose different data privacy options offered by select LLMs and cloud providers. All employees can review their chat histories, which are securely stored in an encrypted format.
  • Flexibility: Enterprises have access to a diverse range of LLMs and multimodal AI foundation models to ensure their employees can find the models that best suit their needs and are never limited by outdated technology.
  • Control: Enterprises will be able to monitor model usage, set usage restrictions and manage user permissions from a single control plane. Administrators can modify AI model access at any time, which includes the capability to add or remove access to custom, open-source, or proprietary models.