HALIFAX – Telus is urging its customers to think pink.
Between now and October 31, 2010, Telus has pledged to donate $25 from the purchase of every pink BlackBerry Curve 8530 or its pink BlackBerry Pearl 3G smart phone towards new high-tech equipment to help with the early detection of breast cancer.
The coast-to-coast campaign will benefit BC Women’s Hospital & Health Centre Foundation, Alberta Cancer Foundation, Saskatchewan Cancer Agency, CancerCare Manitoba, Princess Margaret Hospital Foundation in Toronto, The Ottawa Hospital Foundation, Segal Cancer Center at the Montreal Jewish General Hospital and QEII Health Sciences Centre in Halifax.
"As a Canadian technology leader and a committed corporate citizen, Telus recognizes the need to bring the latest technology to local healthcare providers in an effort to help with the early detection of breast cancer," said Anne-Marie Laberge, VP of customer solutions, in the announcement. "As a woman and mother, I am so grateful that our Telus team and our customers have an opportunity to give back in a meaningful way to help with the purchase of new breast cancer equipment in our communities."
