TORONTO – Telus is extending its ‘Go Pink’ campaign in support of breast cancer detection through December 31, 2010.
Since May, Telus has donated $25 from the sale of its exclusive pink BlackBerry devices to local breast cancer organizations across Canada to help fund early breast cancer detection equipment.
“At Telus we believe technology can make a difference in our healthcare sector and by connecting our pink smart phones with a cause like breast cancer, we are helping to invest in technology that leads to better breast health,” said president and CEO, Darren Entwistle, Thursday during a speech in Toronto. “There is a crucial need for digital mammography equipment across Canada to help deliver faster diagnosis. In partnership with local healthcare organizations, Telus is excited to continue this campaign until the end of the year to bring much-needed breast cancer detection equipment to our communities.”
For breast cancer awareness month, the ‘Go Pink’ campaign is in full bloom – on-line, on-the-go, and in the company’s stores. Canadians may also visit Telus’ Facebook page to turn their profile pink to support the campaign, while Telus customers are encouraged to text ‘PINK’ to 3033 to make a personal $10 donation to the ‘Go Pink’ campaign.
