TORONTO – Telus is expanding its smartphone affordability program to allow new and renewing customers to upgrade to the latest smartphone devices for a lower upfront cost when the customer agrees to bring back the device at the end of their contract.
Customers who select the Bring-It-Back program will receive a deduction off the upfront cost of their new device (the exact dollar amount will depend on the specific device). At the end of their two-year contract, customers can bring the device back to Telus in good working condition and upgrade to a new device with the option of re-enrolling into the Bring-It-Back program. They can also choose to repay the initial Bring-It-Back Program Amount and keep the device.
As an example, a smartphone that currently costs $300 upfront may be offered a Bring-It-Back Program Amount of $200, meaning that the customer would pay $100 upfront. After the two-year term, the customer can choose to return the device in proper working order, upgrade to the latest device and re-enroll into the program, or to or pay the original $200 program amount and keep it.
Telus said that there is no cost to enroll in Bring-It-Back or any fees associated with the program throughout the term of the contract.
“We’re passionate about giving customers options and choice, including when it comes to purchasing devices”, said Telus Mobility Solutions president Jim Senko, in the news release. “We know that Canadians love having the latest smartphone technology in their hands, but understand that the upfront cost of these devices can be a barrier. We’ve listened to our customers and are proud to offer an affordability program like Bring-It-Back.”
