VANCOUVER — Telus announced today it is refreshing its brand promise, building on “the future is friendly” brand it has used for the last two decades.
The company’s new branding — “Let’s make the future friendly” — is an invitation (still using its well-known critters) to all Canadians to help create a friendlier future with Telus, the company says in its press release.
“For 20 years, we have been guided by our brand promise, the future is friendly, as we leverage the power of technology to create positive experiences and meaningful social outcomes for our customers, team members and communities around the world,” said Darren Entwistle, president and CEO of Telus, in the press release.
“The global pandemic and ongoing social injustices have prompted us to reflect on what is truly important, including the values we hold dear. Telus remains passionate in our commitments to the many stakeholders we serve and more inspired than ever to embrace the incredible accomplishments that are possible when we come together to amplify the good we can do in helping our fellow citizens in need. Our refreshed brand promise, ‘let’s make the future friendly’, welcomes everyone to join us as we strive to make the world a better place.”
Telus is launching a new marketing campaign that kicks off with a TV spot in English and French, inviting Canadians to join with Telus to make the future friendly together, driving to the company’s social impact webpages for additional stories and content. The campaign will also include radio, digital and out-of-home advertising, as well as social media, public relations and influencer activations in the coming weeks and months.
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