VANCOUVER and MUSQUEAM, SQUAMISH and TSLEIL-WAUTUTH TERRITORIES — The Moose Hide Campaign today announced a $150,000 donation and three-year commitment from Telus Communications to promote its mission to end violence against women and girls.
The Moose Hide Campaign is an Indigenous-led grassroots movement of men and boys, “created in 2011 to raise awareness of the crisis of violence against Indigenous women and children, and since then it has become a nationally run ceremony that includes participation from Canadians coast-to-coast,” explains a press release.
“A cornerstone of the Moose Hide Campaign is the moose hide pin which, when worn, signifies a commitment to honour, respect, and protect the women and children in your life and speak out against gender-based violence.”
Telus’ partnership will help the Moose Hide Campaign reach more people across Canada than ever before as the company will work alongside the campaign “to advertise and promote the campaign’s message to its audiences through various Telus platforms,” the release says.
“Internally, Telus will work with leaders to raise awareness of the campaign with team members and through employee resource groups hosting Moose Hide Campaign events.”
Externally, the company will distribute “Moose Hide Campaign pins to frontline Telus team members, amplifying the campaign’s message and partnership through Telus’ social media channels, the Telus Talks Podcast, the Telus website, and Telus’ Indigenous Reconciliation and Connectivity Report. Telus will also make the Moose Hide Campaign pins accessible in select retail store locations, starting in British Columbia,” the release says.
“At Telus, we are proud of our longstanding dedication to working collaboratively with Indigenous Peoples and communities through meaningful engagement. We feel privileged to work in partnership with the Moose Hide Campaign providing funding, resources and platforms to enable the expanded reach of this important message,” said Tony Geheran, executive vice-president and chief operations officer for Telus, in the release.
“As an organization, we take our responsibility to reconciliation very seriously, and it is our sincere hope that our partnership will help ensure that the Moose Hide Campaign’s powerful message about ending violence against women and girls will reach Canadians across the country,” Geheran said.
“We are grateful to Telus for partnering with the Moose Hide Campaign as we advance our shared mission of ending violence against women and children, with a special focus on ending violence against Indigenous women and children,” said Raven Lacerte, co-founder of the Moose Hide Campaign.
“Please join us on May 12th, 2022, for our annual Moose Hide Campaign Day Ceremony and help create a country free of violence against all women and children.”
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