TORONTO – A new multiplatform advertising deal between national telco Telus and Discovery channel will weave the telecom firm’s brand into all iterations of the specialty service’s newest series, Cash Cab. Premiering today and Friday on Discovery HD, Cash Cab is modeled on the worldwide hit format of the same name where passengers/contestants in a specially designed taxi are offered the chance to win money by answering a series of trivia questions on the way to their destination. Since the original series premiered in the U.K. in 2005, it has become an international hit. In June, Cash Cab (U.S.) won...
