VANCOUVER – Telus and Calgary-based Worldplay Communications today announced partnership aimed at giving Canadian businesses and consumers a new platform to connect virtually.
Consumers will have the ability to stream live events online and through the Optik TV platform, including community events, cultural or faith-based services and local sporting events, while businesses can evolve the delivery of virtual conferences, connect through secure video solutions, and create branded content pages where they can engage with their partners and customers, reads the press release.
“(W)e work closely with thousands of charities and grassroots organizations nation-wide and this new platform presents an exciting opportunity for them to create content and connect meaningfully with their communities,” said Zainul Mawji, Telus president of home solutions, in the release.
Worldplay Communications is a global software-as-a-service (SaaS) company and leader in video management and distribution which provides “video technologies for businesses and organizations to teach, entertain and share,” says the release.. The company’s Vidflex is a customizable, easy-to-use video platform that provides customers with a digital toolset to host, manage, control, distribute, live stream, catalog and monetize their videos – how they want, when they want, and to whom they want.
In 2020, Telus and Worldplay piloted the platform by hosting 200 municipalities across British Columbia at the first ever CivX Virtual Conference. Today, communities and organizations are using the platform to engage community members, host virtual camps for young Canadians, and for spiritual and faith based connection.
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