TORONTO – Telus has announced a five-year agreement with Free The Children as national co-title sponsor of We Day, a series of events held across Canada to inspire youth to create change in their communities and around the world. In addition to its sponsorship, Telus is launching a Phones for Good campaign on September 7, giving $25 from the sale of every Samsung Galaxy SIII or Samsung Ace Q to Free the Children.
Telus is also giving young Canadians the opportunity to attend the We Day event in their city through a special Earn Your Way to We Day initiative. Starting September 12, youth can visit Telusforweday.com to submit stories about what they are doing to make a difference in their communities. The company will give $1 to Free The Children for each submission, and participants will be entered in a random draw to become part of the Telus Crew who will document and share their experience at We Day with youth across Canada.
Following the first We Day in Toronto on September 28, Telus will launch a second campaign to encourage youth to upload a video to Telusforweday.com describing how they would partner with a local charity to make a positive change in their community. The top ideas will be selected by Free The Children and Telus, with the winning youth receiving a $20,000 contribution to put their idea into action. With the support of its customers, Telus' Phones for Good and Earn Your Way to We Day initiatives will collectively generate up to $750,000 for Free the Children to support youth empowerment and social change in Canada.
