Telus and former CAB chief O'Farrell puts third-party U.S. avail sales back on the agenda

GATINEAU – The sale of advertising time on American cable channels, by a new third-party company, is now back on the industry’s agenda.In its presentation to the CRTC this morning Telus advocated an approach by Mediadenovo which would see the new company (Italian for “media of the new”, we’re told) – which is headed by former Canadian Association of Broadcasters president and CEO Glenn O’Farrell – sell the two minutes per hour of local availability ad time to national advertisers.American cable channels like CNN, A&E, Golf Channel and others make that time available to distributors to sell into local markets....