VANCOUVER – The Canadian Football League has teamed up with Telus to create a 100th anniversary replica Grey Cup, made from pennies, called The Fan Cup. Cast from the copper of Canadian pennies, The Fan Cup will be engraved with the names of thousands of CFL fans from across Canada and live inside The Canadian Football Hall of Fame as a symbol of appreciation for a century of loyal fan support.
Fans will create The Fan Cup trophy during The Grey Cup 100 Tour by using a custom-built Telus Penny Press to make their own 100th Grey Cup Game collectable out of a real Canadian penny. Every penny pressed by a fan will be collected and used to create The Fan Cup presented by Telus, which will then be etched with all fans' names. The Grey Cup 100 Tour will make 100 stops across Canada, and Telus will use the celebration as an opportunity to contribute $1 for every penny pressed to KidSport Canada.
KidSport Canada is a national not-for-profit organization that provides funding to help children in need across Canada play organized sports. By removing financial barriers and increasing access to sport programs, KidSport contributes to developing healthier, more active and well-rounded children. Since 2000, Telus has given more than $200,000 to KidSport.
"The Fan Cup presented by Telus will be a symbol of Canadian football pride that reflects us all and puts fans first by celebrating them and their unwavering support of the game," said Anne-Marie LaBerge, vice-president Consumer Marketing Communications, Telus. "This is our way of giving fans the ultimate CFL experience by being a part of a landmark moment in Canadian football history."
The official unveiling and first pull of the Telus Penny Press will take place at the BC Lions' Telus Game Day versus the Montreal Alouettes in Vancouver on Saturday, September 8, 2012 at 11 a.m. in Terry Fox Plaza.
Fans can also visit The Fan Cup online and everyone who participates will have their name displayed with The Fan Cup in the Canadian Football Hall of Fame. Telus will give an extra $1 to KidSport if they share their Fan Cup experience on Twitter or Facebook.
