NEW YORK, NY – Telstra Broadcast Services (TBS) announced today it “is redefining remote production with its new Media Production Platform at NAB 2022,” a company press release says.
“The cloud-based production and playout service brings all the functionality and quality of traditional on-premise broadcast workflows into a fully virtual environment, giving users complete remote control and management through any web browser and the public internet,” the release explains.
The Media Production Platform “supports live production, playout automation, asset management, signal processing and master switching, and allows technical teams to select – and pay – for these capabilities on an as-needed basis according to an event’s budget, resources, and production requirements.”
It provides a cost-effective option for delivering a mix of events. “This flexibility presents additional potential revenue streams for advertisers and rights-holders by creating new customer experiences that previously would have been financially impossible,” the release says.
“Remote production in the cloud has evolved from being simply a test case into a viable, efficient broadcast reality,” said Mark Strachan at TBS, in the release. “This platform was designed with the user’s individual needs in mind, based on complete scalability and the ability to spin up or spin down applications on-demand and only pay for the services used, even in traditionally costly and complex live production environments.”
The platform is powered by Grass Valley’s Agile Media Processing Platform. The combination of both technologies was “chosen to enable cloud-based production and playout capability for an Australian streaming service’s premium, live and on-demand add-on sports package,” the press release says.
The platform is now available “to a range of sports and entertainment events in the United States,” the release explains. A spokesperson for Telstra confirmed it is also now available in Canada.
“The Media Production Platform services are supported by the operational and broadcast expertise of the Telstra Broadcast Services team, including a global network of master control rooms and 24/7 monitoring of services to meet any customer’s broadcast and media operational expectations. The combination of Telstra’s rapid deployment resources with a consumption-based approach delivers a flexible and economic model backed by premium-level broadcast managed services.”
Other key features of the platform include that it can be located on a combination of public and private cloud services, and that the operational experience is the same regardless of distance from the processing, according to the press release.
Image of Telstra Broadcast Operation Centre provided by Telstra.
