Television still Canadians' screen of choice

TORONTO - Canadian adults overwhelmingly prefer to watch their favourite shows on a television screen, rather than on a smart phone, tablet or computer, according to recent research from the Television Bureau of Canada (TVB). The study, Television Viewing Preferences & Online Synergy 2011, revealed that 93.5% of respondents aged 18-49 chose television as their screen of choice for watching programs, followed by 4.4% on a computer screen, and 0.1% on a mobile device. In addition, 70% of the same demographic said that watching video content on a computer or mobile device could not replace viewing on a television set. “This...