TORONTO – Former Bell Media exec Catherine MacLeod has been named as the new president of the Television Bureau of Canada (TVB), replacing Theresa Treutler who stepped down from the role last December.
MacLeod was most recently SVP specialty channels and Bell Media production, where she was responsible for the brand and programming strategies across all of Bell Media’s non-sports specialty television and digital assets, including Discovery, Bravo, Space, Comedy, Much, MTV, and TheLoop.ca, plus was responsible for in-house production and original digital video content. Prior to that, MacLeod was VP business and legal affairs at Bell Media, where she provided business and legal support for the acquisition and creation of specialty programming, music-related content, and in-house productions.
“Television remains at the heart of popular culture and advertising effectiveness, and is a powerhouse medium as highlighted by the millions of Canadian viewers it attracts every day to the benefit of advertisers of all kinds,” said Errol Da-Ré, chairman of the board of TVB and SVP sales for Shaw Media, in the announcement. “With Catherine’s strategic vision and business acumen, she is the ideal leader for the organization today, and a strong ambassador for the television industry. We couldn’t be more pleased to have her on board.”
"I believe tremendous opportunities lie ahead for the TVB,” added MacLeod, who will begin on April 13, 2015. “The television experience in Canada has never been better and I am excited and honoured to be leading our team in fulfilling its role of helping advertisers understand the powerful effectiveness of television and how to make it work even better".
With over 150 members, including Canadian television stations, networks, specialty services and their sales representatives, the Television Bureau of Canada markets the benefits and effectiveness of the TV medium in all its forms to advertisers and agencies.
