Television and Internet are allies, not competitors: TVB survey

TORONTO - The story of TV and the Internet is not one of competition, it’s one of synergy, according to the Television Bureau of Canada (TVB).According to a TVB-commissioned survey conducted by BBM Analytics in August, 40-50% of people under the age of 55 use the Internet while simultaneously watching television, and they pay attention to both while doing so. And more than half of those surveyed in this demographic have gone on-line based on something they saw in a TV commercial.Almost half (47.7%) of adults 18+ reported going on-line to search for information or a website based on something they...