HALIFAX – DHX Brands is teaming up with children’s book publishers Simon & Schuster Children’s Publishing on a new publishing program based on the popular pre-school property Teletubbies.
Simon & Schuster Children’s Publishing will produce a range of books based on the new Teletubbies series, under its Simon Spotlight imprint. Product will include an array of story, board and novelty books, with the first titles expected to launch in Canada and the U.S. in 2017.
“Simon & Schuster Children’s Publishing is a perfect licensee for Teletubbies, with a strong presence in North America and a fantastic reputation”, said DHX Brands commercial director Tom Roe, in the news release. “Books are a significant segment of pre-school consumer products and we’re excited to work with one of the world’s leading publishers on high-quality innovative products as a core component of the Teletubbies offering. Simon & Schuster Children’s Publishing joins a growing, world-class team of Teletubbies licensees as we continue to rollout this iconic brand worldwide.”
