TORONTO – The big T is gone. Today, Teletoon audiences tuned into a brand new look and feel on the 24-hour animation network. A comprehensive re-brand including the on-air identity, for both the Teletoon daytime programming block and The Detour on Teletoon, the interactive web site teletoon.com, all marketing collateral, and a new corporate identity was unleashed today at 6 a.m. (All are pictured below.) "We are delighted to launch our 10th year with a new, stronger and more relevant identity," says Leslie Krueger, vice-president marketing. "The new Teletoon brand carries the smart, savvy, pop-culture relevant nature of our programming....
