Teletoon campaign targets action hero "Superfans"

TORONTO – Calling all Superfans: Teletoon wants you.The animated network has kicked off its Fall season with the launch of a 10-week campaign promoting the programming line-up of the “Superfan Friday”/ “Vendredi Superhéros”. Starting September 17, the network will offer two hours of programming dedicated to action hero favourites for kids (6-11) and adults (18-49). With a brand refresh that features a new, superhero inspired logo, the campaign leverages the “I am a Superfan!” concept in English Canada and “Je Suis un Superfan!” in French Canada through social media elements, stunt programming, on-air promotion, off-channel marketing efforts and a revised Superfan...