TORONTO – Calling all Superfans: Teletoon wants you.
The animated network has kicked off its Fall season with the launch of a 10-week campaign promoting the programming line-up of the “Superfan Friday”/ “Vendredi Superhéros”. Starting September 17, the network will offer two hours of programming dedicated to action hero favourites for kids (6-11) and adults (18-49).
With a brand refresh that features a new, superhero inspired logo, the campaign leverages the “I am a Superfan!” concept in English Canada and “Je Suis un Superfan!” in French Canada through social media elements, stunt programming, on-air promotion, off-channel marketing efforts and a revised Superfan microsite.
“The many on-line, on-air and off-channel facets to the “I am a Superfan” campaign are designed to appeal to the Superfan in everyone,” said Russ Ward, VP of marketing, in a press release. “We’re particularly excited to complement this campaign with Teletoon’s first major social media push that not only engages Superfans in an interactive experience that extends beyond our traditional efforts, but also allows Teletoon to reach out to and build a relationship with a social community that aligns perfectly with the Superfan Friday target audience.”
