Telefilm’s new strategic plan seeks new ways to deliver CanCon to all screens

MONTREAL - Telefilm Canada unveiled its 2015-2018 strategic plan that it says updates its commitment to support Canada's audiovisual industry so that it can connect with target viewers on all screens, both here in Canada and around the world.The plan, Inspired by Talent. Viewed Everywhere, also defines how Telefilm will help the industry take on the challenges of the digital age at a time when fundamental changes are transforming the way audiovisual content is produced, distributed and consumed.The plan’s six priorities are: promoting the excellence of Canadian content; fostering innovative marketing practices; making decisions supported by meaningful metrics; diversifying sources of funding;...