MONTREAL – Telefilm Canada unveiled its 2015-2018 strategic plan that it says updates its commitment to support Canada's audiovisual industry so that it can connect with target viewers on all screens, both here in Canada and around the world.
The plan, Inspired by Talent. Viewed Everywhere, also defines how Telefilm will help the industry take on the challenges of the digital age at a time when fundamental changes are transforming the way audiovisual content is produced, distributed and consumed.
The plan’s six priorities are: promoting the excellence of Canadian content; fostering innovative marketing practices; making decisions supported by meaningful metrics; diversifying sources of funding; ecosystem of companies: delivering together; and performing in a changing environment.
"The work we've done over the last four years, guided by our previous plan ‘Fostering Cultural Success’, encourages us to stay the course in order to promote the excellence of and facilitate access to Canadian content”, said Telefilm’s board chair Michel Roy, in a statement. “However, we need to intensify our creative approaches in light of the rapidly evolving environment we face. This is a precondition for ensuring that Canadian productions will better connect with their viewers – at home and abroad – on platforms that their viewers choose."
