Telefilm Canada on Monday announced the publication of its Strategic Orientation Framework, which will serve as a roadmap for the review of all its funding programs, an initiative included in its 2024-2027 strategic plan.
The aim of the review, which is expected to be carried out through to 2028, is to strengthen cohesion across Telefilm’s programs and to adopt a more audience-centred approach. The main innovation of the review is the introduction of clear, measurable program performance indicators, the results of which will be made public on a periodic basis, with the intention of strengthening transparency and supporting data-based decision-making, Telefilm said in a Monday press release.
Informed by consultations with the Canadian and international audiovisual industry, Telefilm’s Strategic Orientation Framework “puts forward a structured model supported by precise, targeted outcomes, in order to maximize the impact of Telefilm’s investments for the benefit of Canadian creators and companies,” Telefilm’s press release said.
“This framework is the result of more than a year of close collaboration with the industry, supported by our action plans and concrete data on the performance of our programs,” Francesca Accinelli, Telefilm’s chief program officer, said in the press release. “It gives us the foundation to invest more strategically, by supporting projects at every stage and focusing on the success of creators and Canadian companies, regardless of their ambitions. This strategic framework offers a clear direction for supporting a strong Canadian and Indigenous cinema: a cinema capable of reaching, engaging, and building lasting connections with audiences here at home and around the world.”
Information related to the program review framework — including key objectives, targeted outcomes and measurable indicators — is available here.
