Telecommunications now second for most complaints on social media by industry: report

VANCOUVER – As social media’s reach and popularity across Canada continues to climb, users are showing an increasing propensity to use platforms to express dissatisfaction with brands, products, and services, says a new report by Canadian marketing research company Insights West.The 2019 Canadian Social Media Insights report found that brands and businesses have been increasing their share of the social media conversations, with Canadians reporting that 24% of their total time spent on social media is interacting with brands, up from 18% in 2016.Some 70% of Canadians reported following at least one brand or company on social media, with 87% of...