Telecom brands must be in front of customers in the “micro-moments” before they switch providers: Google

WITH THE MAJORITY OF Canadian telecom customers not loyal to one brand, telecom providers must be there in the critical moments when customers begin to ponder switching, says new data from Google.According to Game of Switchers: The Telecom Opportunity in Canada, the average Canadian takes 33 days to think about, research, and ultimately buy a wireless or residential telecom service. The first 27 of those days are spent researching on their own, especially online, and the final six actually buying. Telecom brands that get in front of these customers during the critical “micro-moments” when customers begin their research have a strong...