OTTAWA – Cable and satellite TV have joined the likes of dial-up home Internet as media technologies that are now declining in popularity with Canadians. On the flip side, technologies that are now rapidly expanding include streaming audio on mobile, video-on-demand, satellite radio, viewing TV online and Netflix. These are the findings of the Media Technology Adoption Fall 2012 English-language market report from Media Technology Monitor.
MTM surveyed 4,000 English-speaking Canadians and found the move towards smartphones and tablets continues unabated. More than half of Anglophones now own smartphones and over a quarter have tablets. As a result viewing TV on a smartphone is gaining traction.
It found that with Bell Fibe and Telus Optik becoming more readily available, Telco TV is starting to take off nationally (14% of Anglophones), and it is taking market share from traditional cable and satellite. Penetration of PVRs also continues to climb.
But the report also notes that “despite the rapid rise in the ability to watch TV on the Internet and widespread talk of cord-cutting, the number of Anglophone Canadians that watch TV exclusively online is still small –only 5%.
But it also noted that nearly one-in-ten of Anglophones are “tuning out” from television in the home. It defines “tuned out Anglophones” as those who either have no working TV set, only watch DVDs, or only watch TV online or out of home.
