TORONTO – Canadian research firm Solution Research Group says there will be a million satellite radio units in use in Canada by the end of 2007.
As part of its ongoing “Fast Forward” trend research program, SRG says that just over one-in-four (26%) Canadians are interested in subscribing to a satellite radio service.
The most interested are those living in the Prairies (38%), teens 12-19 (44%) and “likely car buyers” (34%), says the report.
Those least likely to say they’re very or somewhat interested in satellite radio are in Quebec (21%), those over 50 years old (16%) and those in the 30 to 49 age group (24%).
Men (29%) are more likely than women (23%) to say they’d like satellite radio.
In all, the company expects that by the end of 2007, at least one million satellite radio units will have been sold into the marketplace.
