MONTREAL — Music service provider and broadcaster Stingray announced Monday it has selected Targetspot to monetize the global digital audio advertising across its Stingray Music services, including its free, ad-supported TV (FAST) audio channels and the Stingray Music app.
Through this partnership, advertisers and brands will be able to easily purchase Stingray audio inventory and connect with an expanding audience of music listeners, says the news release. The exclusive worldwide agreement gives Targetspot the mandate to monetize Stingray’s audio advertising space (70 million monthly active users) for two years.
Targetspot launched its business in 2007 and has since become a global audio sales house with offices throughout North America and Europe. The company owns and operates its own tech stack and serves more than a billion audio impressions monthly, says the release.
“Targetspot is the ideal partner to support the ongoing growth and evolution of Stingray’s global digital audio strategy,” said Ryan Fuss, senior vice-president of advertising solutions for Stingray. “Their shared belief in delivering premium audio advertising experiences to listeners was a key factor in awarding Targetspot our business. I am confident that their industry-leading technology and best-in-class global sales force will help differentiate our premium audio supply with advertisers. I am excited about this partnership and the future of our global advertising business.”
